One example is an advertising agency. You’ll find administrators, fiscal supervisors, human resource coordinators, and safety directors on its staff roster--people who operate from a cut-and-dried set of rules. For them and for the directors of other departments, the order of business is a clearly paved road leading into an orderly, progressive future.
But, for the artists who create campaigns for clients and the marketing people who sell a vision to them, the project management approach is unsatisfying. Their best work is done, perhaps, utilizing the dynamics typical of a change team.
The same thing applies to social service organizations. These types of agencies are coordinated by managers who set dates, appoint staff, and identify tasks, all of which guide the agency toward goal completion. But, people who work in these businesses or similar humanities atmospheres feel thwarted by the structures of project management.