Project Management Specialties
Project managers specialize in many different fields, and the commonality across those fields is project management. There are engineering project managers, construction project managers, marketing project managers, R & D project managers, fund raising project managers, software project managers and the list goes on and on.
Therefore, the question is, “Is digital project management a specialty within the project management field?"
If we go back to the first post in this series, we find that digital is influencing nearly every field, albeit in different ways. In each of the different fields mentioned above, there is some degree of digital expertise that is required today that was not required previously.
In essence, digital technologies have changed the skill requirements of virtually every field.
However, I think it is reasonable to say that digital influences some fields more than others. For example, digital technologies are in essence completely responsible for the very existence of software projects. Software projects are all about managing digital. However, someone managing a software project is a software project manager and not really a digital project manager.
At the other end of the spectrum, a construction project manager has far less digital content in his or her job. While some of the technologies in the construction field have been impacted by digital technology, they are still at the core construction technologies, and I would argue that most of the digital content involved in managing a construction project is in the software and collaboration technologies used to manage the project.
Based on these two examples at opposite ends of the spectrum – a software project manager versus a construction project manager – the digital content of various project management jobs varies. What is true, however, is that at least some level of digital technology knowledge is required.