Providing motivational quotes, from historical leaders or company executives, adds an entertainment element to an informal internal e-newsletters. Adding personal details, such as recognizing birthdays, weddings, anniversaries and births makes your newsletter more casual and readable. Use the newsletter to commend team members on achievements such as obtaining industry credentials, belonging to recognized organizations and being featured in the media. Add details about upcoming travel, conferences and training events to ensure the stakeholders have the notification they need regarding impending expenses, if applicable.
Include questions from stakeholders and provide answers from team members to make the informal newsletter more interactive. Notes of appreciation always make team members feel more valued as well. Include pictures of recognized team members.
Publish statistics, such as operational metrics, impacted by project work. For example, for a web development project, publish site usage, customer feedback and other usage data to show that stakeholder requirements are met by the current project. Interpret any trends so the entire project team, as well as sponsors and stakeholders, can make decisions based on spikes or dips in usage.
Ask trivia questions or run contests to encourage stakeholders to read an informal newsletter. Using this technique to communicate project information makes readers look forward to each issue. For example, include a crossword puzzle using the names of team members involved in recent success, such as major process improvement.
Debate the pros and cons of solutions to problems facing the project. Including a polling question in email or on the website where you publish your informal newsletter. Report the results in the next newsletter. People feel empowered when they contribute to project decisions with their skills, knowledge and experience.
Include training information, such as tips on how to use new features of the project's deliverables. Stakeholders can use this information to perform quality control or assurance testing. By including it first in an informal newsletter, you create a prototype that can also be used as a reference later on.