Focus Group Planning
Due to the great level of impact it creates on the organization, a focus group is considered very important among different business research methods.
A group of six to twelve key people, some experts advise not to go beyond eight members, comprising clients and non clients sit together to discuss important issues and come up with the right solutions.
Follow the below steps when planning how to conduct a focus group. Remember, you should start following these steps way before the "D-day."
Step 1: Define the objective of the focus group. Write down the problem statement whether it is a product development or new product introduction or project changes.
Step 2: List the questions (Limit your questions to five to seven) pertaining to your objective. Write them down by prioritizing the important ones in the beginning.
Step 3: Normally focus groups run for one to two hours. Schedule start and end time, and date appropriately.
Step 4: Choose and book conference rooms, arrange for name tags and refreshments (depending on what time the session is). Members might get dry throats due to continuous talking and discussing, make sure you have enough water or juices to be served during the meeting. Do you know where the restrooms are from the conference rooms? Check on that, so that members do not waste time searching for one.
Step 5: Create an agenda with a welcome note, review of objectives, explain the ground rules to the group, etc.