Proactive Aggregate Planning Strategies
According to this strategy, the project forecast is done based on marketing activities to produce the final deliverables. By using pricing strategies and deploying sub projects, the proactive aggregate planning strategy helps to minimize and manage project demand changes. Basically the strategies are developed to change the demand to cope up with the capacity changes.
Here are options commonly used while developing a proactive aggregate planning strategy:
Cost: Making changes in cost is one of the key options used while developing a proactive aggregate planning strategy. For example, hotels and recreation parks develop various economic pricing strategies to attract more visitors during off season.
Promotional Activities: To shift demand, companies adopt various promotional activities and make use of social media, direct marketing, etc.
Back Ordering: To smooth the demand process, organizations develop back order systems. For example, advance booking of flights smooth the demand process.
Creating Demands: Proactive aggregate planning also gives a way to create additional demand. For example, movie theaters having a complementary game store. The games in these theaters attract customers while they wait for a movie and in turn, generate more revenue to the owner.