When Should One Use a Survey?
Surveys are commonly used to collect data through quantitative methods in research. When do companies need to use this quantitative measurement technique?
Find Final Solutions: Surveys are primarily used to find final solutions for marketing issues such as market segment sizes, customer purchasing behavior and customer attrition rate. This method is also used in business issues such as organizational behavior problems, employee attrition rate and employee behavior or psychological issues. For example, survey questionnaires can be used to find out what motivates employees.
Find an Agreement in Complex Situations: At times, organizations struggle to find an agreement on complex issues or situations. They use surveys to identify if there is an agreement among functional groups on particular problems or not.
Larger Client Base: When the client base is huge, identifying pain areas will be very difficult. Qualitative research methods may not help in finding solutions when the population is large. Quantitative methods such as surveys and questionnaires are the best solutions to identify problem areas in such scenarios.
Cause and Effect Relationship: Organizations use surveys to verify occurrences in cause and effect relationships. Without an appropriate analysis or in depth research, one cannot always correlate two variables or find out whether one variable is causing an effect on the other variable. Survey can help to identify whether the effect on one variable is due to the cause of an another variable or vice versa.
Specific Problems and Solutions: When a group struggles to find specific solution to a particular issue, surveys are the best methods which work wonders in problem solving. A focused approach is given to the problem so that the management will be able to find the right solution.
Giving a survey is a proven method to find solutions to the problems identified using a quantitative data.