Pulling Together the Final Website Content
Use these five website project management tips to ensure website content is effective, correct and consistent even though it originates from multiple sources.
1. Request workable digital files and hard copies of all content from the writers. Both formats allow the project manager flexibility in noting or making edits. Be sure to label each hard copy and file name with "DRAFT" and the date so there is no confusion when final content is compiled.
2. Evaluate against content outline and goals. Read each piece of content weighed against the specific project goals laid out at the beginning of the website project. Remember that a website user's online "reading" is sparse. Ensure verbiage is directly related to the goals for each content section and edit out superfluous information.
3. Create a consistent format, tone and voice across content areas at each level of information. This is perhaps the most challenging task in managing content with multiple authors. Consistency of voice and tone will give website users a sense of cohesiveness that will reflect positively on the company or organization. Edit content so that it appears to come from a single communicator.
4. Utilize good general editing practices. Although the volume of specific key word repetition is greater than generally recommended in other types of writing, writing for websites should still be good writing. Be sure the use of key words does not impede the reader's understanding of the information. Check for parallel structure in paragraphs, bullet points, and titles bridging various content areas. Give priority to proofreading for spelling, grammar, and accuracy.
5. Don't forget the fine print. Be sure to address photo and image captions, reference lists and links, photo or graphic attributions, author credits, copyright information, and any overall site disclaimers.