The Birth of Amazon.Com
It was during his stint at Shaw that he explored the Internet’s many possibilities. He envisioned a new kind of commerce as he followed Internet trends. After going through thorough research, Jeff zeroed in on the idea of providing the book-reading public with an online tool for browsing and purchasing books online.
Unfortunately, his employers failed to perceive the young man’s vision, but this did not dampen the latter’s confidence. He so believed in the viability of his ideas that he left his job at Shaw and went into business for himself. He called the business Amazon, since the river symbolizes an endless stream of flowing resources, which branch out into several directions.
He and his wife Mackenzie set-up the business in their two-bedroom house by running three Sun microstations and by requesting 300 people to test it. In July 16, 1995, with his code working on different computer platforms, he opened the Amazon website to the world. Within a span of 30 days, it was selling books in all of America’s 50 states and in 45 countries outside of the US. By September of the same year, the website was selling at an average of $20,000 a week, which spurred Jeffrey into expanding with music CDs, videos, toys, electronics, clothing and many more.
While other websites were affected by the economic downturn, Amazon continued to reap profits because it actually provided what the consumers needed. The online store presented a cheaper alternative, in which buyers' limited financial resources could be maximized in order to meet the rising costs of living. Amazon expanded its store offers by including usual grocery items and almost all known household supplies.
Jeffrey Bezos was named by Time Magazine as the Person of the Year in 1999 and in 2008, he was included in US News and World Report as one of America’s Best Leaders.
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