5. Create, Control and Monitor Key Messages
Do you know creativity plays a major role in enhancing communication on non profit boards? Use your creative skills to design your communication plan with key messages. While creating key messages, it is a good idea to use the old form of the journalist's cliché such as why, who, what, when, how and where. A few question examples are given below.
Why is the key message necessary?
Who is creating, controlling and monitoring the key messages?
What is the objective of the key message?
When is the key message be delivered?
How is the key message to be delivered or launched? How does this key message help the organization?
These are the tools used by journalists while developing stories out of incidents. This method helps to create, control and monitor key messages. Conduct focus groups and one-on-one meetings if necessary to solve issues and misunderstandings while managing key messages.