Microsoft Dynamics CRM
If you’ve already upgraded to Windows 7, you can find great CRM software right from Microsoft—their Dynamics CRM solution. The nice feature of Dynamics is that your sales team will be using programs they already know such as Outlook, Excel and Word.
The license for 5 users doesn’t come cheap at around $2,500 but the demo showed cool collaboration tools as well as management access-only tools to improve selling and shorten sales cycles by offering up the best practices of top sales teams.
Think not just software here, but working with a CRM solution that tracks leads, creates sales proposals, and can turn those proposals into orders; all via email-type formats. This CRM works on Internet Explorer 6 or higher and while I find the demo interesting, if you already have Excel, Outlook and Word, why not incorporate all these yourself and build a collaborative CRM tool that everyone can access on your own?
If the point of customer resource management systems is to sell more, shorten the sales cycle, and keep track of customers, I suppose Dynamics can do this and like Salesforce, I like how managers and teams and even CEOs can have access to different dashboards, but this CRM solution is very pricey.
The Dynamics brochure offers as much information as the demo (that you have to download and then delete if you don’t want it on your hard drive).
Because I have a sales team, my first thought would be how to incorporate the cost of this CRM solution into my cost of sales, but if you really break it down, you’re not buying something every month and free updates come with the one-time license purchase. In the end, if you have time for customization, Dynamics would probably be the easiest to learn and train your team on, but again, some of the other CRM solutions come in with nifty designs, big buttons, and cool features where Microsoft falls flat in this area.