The DMAIC project charter goal statement defines the expected results of the DMAIC intervention in detailed terms, including information such as the quantitative description of the target stage, the project execution time line, the influence on Critical to Quality (CTQ) elements, and the costs involved.
Like all well crafted goals, the project charter goal statement should be specific, measurable, achievable, result oriented, and time-based.
The goal for the problem statement listed above could read “Implementation of marketing data coordination system within two weeks to ensure one prospective customer receives only one introductory marketing call."
The DMAIC project charter, while fixing goal statements, also needs to define the success criteria in quantitative terms. In the above quoted example, the measurement of success is limiting introductory calls to a customer to one call. This means that the DMAIC intervention would remain a success if it achieves this success criteria, even if the other guidelines such as time-frame mentioned in the goal statement remains unfulfilled.