How Do You Make a Stakeholder Analysis Matrix?
Creating these simple matrices requires a pen and some paper. You will also require the input of your team members. Begin by making a list of anyone whom has interest or influence over your project. Examples of stakeholders may be investors, clients, chairpersons, etc. Once created, you can then use this list to weigh the influence of each person. Here is a list of the next steps:
1. Draw a box divided into four equal quadrants. Make sure you create this box large enough to fit in the various stakeholders when it is the appropriate time.
2. Divide each quadrant into fourths again. You should now have sixteen quadrants.
3. Label down the left side starting at the top with “Significant Importance,” “Some Importance,” “Little Importance,” “No Importance.”
4. Label across the top starting at the left with “Significant influence,” “Some influence,” “little influence,” “No influence.”
5. Begin to organize your stakeholders according to importance and influence.
6. When you are done, your matrix will be a graphic display of who holds the most importance and influence (the group in the upper left-hand corner) and who holds the least amount of influence and importance (the group in the lower right-hand corner). Those in the high importance/influence category will be the first ones to consult since they carry a heavy weight in the direction of the project.
You can download a free PDF copy of the simple Stakeholder Analysis Matrix described here.