Social Media PM: Effective Social Media Tools

Social Media PM:  Effective Social Media Tools
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There are a number of effective social media tools that can help the process of project management.  Effective social media PM is all about identifying the right combination of tools that will efficiently and effectively move the project forward.  Even if non-optimal tools are chosen but used effectively, the project will benefit, but ineffective use of the right tools helps no one! The emphasis needs to be placed on doing the right thing – not necessarily using a particular tool effectively!  This article looks at the typical tools that can help make projects more effective at achieving their objectives – and leaves it to the team to use them effectively!

This is the third of a series of four articles on the subject of Social Media Project Management (PM), where we explore the variety of aspects of social media and their impact and utility on project management.  This article, Part 3 in the series, “Effective Social Media Tools,” considers the variety of social media tools and assesses which can be most useful on projects. Part 1, “It’s All About Collaboration”, looks at the core component of social media – collaboration – and how collaboration, enhanced by social media, is enabling new possibilities for PM.  Part 2, “Managing Social Media Is the Key,” looks at both the upside and downside of social media, and how project managers need to manage it for optimum benefit. Finally, Part 4, “Leverage Knowledge from Social Media”, dives into the abundance of knowledge that we can gain by the exposure to knowledge and insights that social media generates.  

Here are seven (7) social media tools that you may find effective on your projects and programs:


  1. Blogs – Blogs focus on some particular subject around which contributors write short posts, typically 250-500 words, on a regular basis.  Posts are linked to one another where appropriate. Commenting and ongoing discussions of the content are allowed, but can also be controlled.
  2. Business Networks – This can be a collection of content within a specific industry group.  Contributors and consumers of the content benefit from sharing knowledge and participating/networking with one another virtually.
  3. Forums – These are collections of individuals and content that supports efforts in a shared area.  A common example is a programming forum, where participants are programming in a particular language or on a particular platform and share help and ideas on solving problems in this shared arena.
  4. Micro blogs – These are blogs within an overall focused site.  An example is the set of blogs that individuals implement within the projectmanagement.com web site.
  5. Product/service reviews – Reviews are shared knowledge and give credibility.  While we typically see reviews on consumer products before we buy, they are also available for more technical products like PM software.
  6. Social bookmarking – As you can bookmark sites in a browser on your own computer, you can also bookmark sites publicly on a shared bookmark site.  Users can access these bookmarks from any computer or browser, and can also share them, for example, with the project team.
  7. Video sharing – The ultimate site here is YouTube, and videos can be shared, openly or with access controlled, that pertain to your specific project community.  These can include project overviews or in depth coverage, training videos, and project/program orientations.

Does this list reveal any social media tools that you may have overlooked and may be helpful?

This Post is Part of the Series: Social Media PM

This series of four articles on Social Media Project Management (PM), explains how we explore the variety of aspects of social media and their impact and utility on project management. 

  1. It’s All About Collaboration
  2. Managing It is the Key
  3. Effective Social Media Tools
  4. Leverage Knowledge From Social Media